The future of Loyalty and Customer Satisfaction

Luup coming soon!

Whitepaper Pitch Deck 


High Costs to Operate

A fully functional digital loyalty program is very costly to manage - resulting in less value for customers & a barrier for smaller brands/retailers to operate a digital loyalty program.

Restrictive Rewards

Rewards today can only be redeemed with the issuing retailer/brand - hence customers are disengaged causing low redemption of rewards.

Lack of Intelligence

Brands/retailers lack deep insights into their customers to create personalized programs that reward loyal behaviour, engagement & repeat purchases.

Introducing a Blockchain-as-a-Service to build Intelligent Loyalty Programs

Our mission is to enable intelligent loyalty programs - imagine where brands/retailers can identify their most valuable customers, understand their behaviours - and reward customers according to their purchases & habits.

Using Eatonomy's Loyalty Management Suite -brands/retailers can build custom loyalty programs in minutes - without technical knowledge or experience with the blockchain.

Our platform is fundamentally different from other blockchain loyalties as it is built on Stellar. Stellar eliminates the technical challenges of running a consumer dAPP which exist on Ethereum-based dAPPs - wallet management, transaction fees, transaction times & liquidity of tokens.

How it Works?

Application Layer

The application layer consists of the Loyalty Management Suite + the Mobile Eatonomy App

The Loyalty Management Suite is what brands/retailers use to set up a loyalty program, assign redemption rules (i.e. 10 tokens for $30 spent), purchase TRE tokens via API's, and track/analyze the performance of their programs. Brands/retailers can elect to launch their loyalty programs either on the Mobile Eatonomy App - where customers can purchase & redeem food/goods using TRE tokens or fiat or brands/retailers can launch the program using their own infrastructure - the choice is theirs.

Integration Layer

The integration layer is a library of code simplifying the platform architecture so that queries between lower layers are automated.

The primary function of the integration layer is API access with external exchanges and data sources so that users of the Loyalty Management Suite (brands/retailers) and the Mobile Eatonomy App (customers) can purchase/redeem/transfer TRE tokens seamlessly without any additional effort - thus eliminating barriers to using the Eatonomy platform.

Exchange Layer

The exchange layer provides immediate access to purchase/transfer TRE tokens.

With built-in API's the exchange layer allows brands/retailers to seamlessly purchase TRE tokens using fiat - without the friction of creating accounts, understanding price exposure and etc. The exchange layer facilitates these transactions and provides TRE purchasers with the best prices at any given volume. Similarly, customers can sell their TRE tokens on exchanges via API access as well.

Protocol Layer

The TRE token is built on the Stellar blockchain - the ideal choice for performance, speed, and resiliency.

Stellar is the ideal blockchain for Eatonomy as it provide significant benefits - especially with the technical challenges of building a consumer dAPP. For instance, competitors building blockchain loyalty programs who use Ethereum would need to pay for a minimum amount of Gas when creating each wallet for users & brands/retailers to facilitate the initial transaction - with Stellar and its SDEX, no such capital investment is required. Other benefits of Stellar include extremely low transaction costs, near instant transaction times, and liquidity of the TRE token.

Benefits for Brands / Retailers

We eliminate the complexity of building intelligent, custom loyalty programs

Intelligent Loyalty Programs

Bring deeper analytics to loyalty programs - create personalized, custom campaigns for high-value customers

Reduce Costs

Eatonomy's platform is the lowest-cost option to run a digital loyalty program with a full analytics suite

Turn Customers into influencers

Reward customers on purchases - or brand enegagement like social engagement, or completing offers via airdrops

Lesser liability, greater value

Eliminate the accounting liability for loyalty redemptions while distinguishing yourself in your category by offering a truly free loyalty reward

Benefits for Customers

Experience a truly unrestrictive rewards program - on your own terms

Fully transferable for your favourite rewards, BTC, ETH, or fiat!

Rewards for Engagement & Purchases!

Earn TRE tokens for engaging with your favourite brands/retailers - by purchasing, engaging on social media & more!


Redeem your TRE tokens with any participating brand/retailer on the Eatonomy network - or trade/gift/sell your tokens to anyone, anywhere

Earn additional tokens by sharing insights

Earn more TRE tokens by completing surveys, linking credit cards & sharing insights so brands/retailers can provide personalized offers

Goodbye Restrictive Rewards!

TRE tokens never expire, and they hold real value (in terms of redeemable rewards, BTC, ETH, or even fiat)

Powered by the
Stellar Blockchain Protocol

  • Stellar enables some of the fastest, most efficient, and safest transactions on the blockchain, compared to other popular protocols like Ethereum. Why wait for 6 minutes just for a transaction to process, and that too for more than your credit card processing fees? With Stellar, transactions cost less than a cent, while the Stellar enables 40x more transactions per second than Ethereum! As a loyalty rewards token, fast transaction times and low fees are essential to the success of the Treat token as a realistic alternative to the existing, highly restrictive rewards programs.


Shaheryar Ahmad
Technical and Blockchain Lead

Shaheryar is leading the development of the Eatonomy Rewards platform on the Stellar blockchain, as well as the next iteration of the Eatonomy mobile platform.
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Maleeha Alvi
Marketing and Operations Lead

Maleeha is passionate about bringing efficiency through decentralization to traditionally inefficient loyalty rewards programs. She leads Eatonomy’s marketing and operational activities,
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Wilbert Madarang
Fintech Innovation Manager @ RBC
Software and Development @Qualcomm, Microsoft

Wilbert brings with him 20+ years of technological, management, and strategic experience across a variety of vertical industries globally. Wilbert leads the Innovation and Emerging Technology Projects Solution Acceleration and Innovation team within Canada’s largest bank,
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Paul Bravi
SVP @Food Basics

Paul is the Senior Vice President at Food Basics, a large supermarket chain that operates over 115 stores in Canada. Before his current role, Paul held the position of Vice President, at Metro Inc – the third largest grocer in Canada, with 365 supermarket locations across the country. As an executive in the food retail
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Stephen Pumple
Founder @ AZCAR TECH
Director, Professor

Stephen Pumple is an IT business leader and entrepreneur with more than 35 years of experience building businesses. He is currently a distinguished visiting professor in the Faculty of Engineering and Architectural Science at Ryerson University. Pumple started IMMAD Broadcast Services in 1974,
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Rafik Loutfy
Director @ Centre of Innovation and Engineering, Former VP @ Xerox Research Centre, Holds 32 Patents

Dr. Rafik Loutfy is an experienced entrepreneur, inventor, professor, and former Xerox executive with 32 U.S. patents to his credit. For over 30 years, Dr. Loutfy worked with Xerox Corporation in increasingly senior roles, including corporate vice-president and director of the Xerox Research Centre of Canada.
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Alex Gill
Founder Mendicant Group.
Director of Social Ventures Zone. Professor

Alex Gill is a social entrepreneur who founded and leads Mendicant Group. Mendicant is a Toronto-based consulting agency that works with a range of social issues, and the organizations that are trying to solve them, across Canada and in12 different countries around the world. He has moderated the G20 Young Entrepreneurs’
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George Goodwinn
Consultant, Former Executive
Special Advisor to George Weston Ltd

George served as a special advisor to the executive team at the Weston Group Ltd., a major Canadian public company that represents Canada’s largest food and drug retail businesses through its control of Loblaw Companies Limited and Loblaw’s recent acquisition of Shoppers Drug Mart. George’s 40 year+
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Best Toronto Startup Award

  • In late 2017, Eatonomy won the prestigious Best Toronto Startup Enterprise Award at the InnovateToronto Pitch Competition, amongst 200 other competitors. The competition was a collaborative partnership between the University of Toronto, the City of Toronto, Ryerson University, focused on using innovation to shape the next 150 years in Canada and beyond.



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